Seven Comms investments every business should make

Seven Comms investments every business should make

Each week we meet with companies of various sizes from a range of industries that are seeking help with their communications. There’s no way around it; creating a comprehensive communications strategy takes time and investment. I’ve worked in-house and agency-side on...
Four top tips for creating a brand from scratch

Four top tips for creating a brand from scratch

Starting a new business – or rebranding or refreshing an existing one – is both an exciting and scary time. Whether you know a thing or two about marketing, or consider the branding space to be completely uncharted territory, knowing where to start is...
Why you need an elevator pitch

Why you need an elevator pitch

“What do you do?” It’s a question you’re probably asked all the time, but some of us are better than others at answering it. Even where your job or business is a little more complicated, defining what you do and why in a sentence or two is essential. In the marketing...
Five business lessons of a fledgling entrepreneur

Five business lessons of a fledgling entrepreneur

It’s been a busy month in the KIS Communications office, but life as a new small business owner isn’t without its challenges! Seven months on, I thought it was a good time to reflect on my business journey so far – and the lessons I’ve learnt. I’m the first to...
Five common brand sins – and how to fix them

Five common brand sins – and how to fix them

As a brand or business, the way we communicate impacts everything we do. Having launched my own business in November, I understand first-hand one of the greatest challenges that many businesses face: how to balance your sales or services with essential administrative...