Four top tips for creating a brand from scratch

Four top tips for creating a brand from scratch

Starting a new business – or rebranding or refreshing an existing one – is both an exciting and scary time. Whether you know a thing or two about marketing, or consider the branding space to be completely uncharted territory, knowing where to start is...
Five common brand sins – and how to fix them

Five common brand sins – and how to fix them

As a brand or business, the way we communicate impacts everything we do. Having launched my own business in November, I understand first-hand one of the greatest challenges that many businesses face: how to balance your sales or services with essential administrative...