Four Factors to Create Powerful Print Collateral

Four Factors to Create Powerful Print Collateral

There’s something about a hard copy brochure or print publication… Everything from the stock, to the design and copy help to tell the story of your brand. While there’s so much focus on digital in 2019 – and most of my work is definitely in this...
Five E-Newsletter Fails – And How to Fix Them

Five E-Newsletter Fails – And How to Fix Them

The humble e-newsletter might seem a tad outdated in a world where we’re increasingly focused on SEO and remarketing campaigns, but it still has a place in your marketing tool kit. For one, it’s a small investment. And, unlike many platforms where you have no control...
Seven Comms investments every business should make

Seven Comms investments every business should make

Each week we meet with companies of various sizes from a range of industries that are seeking help with their communications. There’s no way around it; creating a comprehensive communications strategy takes time and investment. I’ve worked in-house and agency-side on...
Why you need an elevator pitch

Why you need an elevator pitch

“What do you do?” It’s a question you’re probably asked all the time, but some of us are better than others at answering it. Even where your job or business is a little more complicated, defining what you do and why in a sentence or two is essential. In the marketing...
How to: The art of blogging for business

How to: The art of blogging for business

There’s an art to blogging? Yes. Or an art to blogging well, rather. There’s no doubt that the online space is saturated, or that many businesses are increasingly turning to numerous digital platforms to market their products and services. While the...
The Value of Experts

The Value of Experts

  Welcome to my new blog for KIS Communications! This blog will largely be a fun diversion from work, with a focus on fashion, food & wine and travel. However, you’ll also find the odd post about our core business: strategic communications, featuring tips and...