Case Study: How to Maximise Your Marketing Mix

Case Study: How to Maximise Your Marketing Mix

From store closures to companies going under, the economic outlook has felt rather pessimistic of late here in South Australia. So I wanted to share a local good news story. For the past four years I’ve been working with boutique Adelaide builder, Craig Linke Bespoke...
Five E-Newsletter Fails – And How to Fix Them

Five E-Newsletter Fails – And How to Fix Them

The humble e-newsletter might seem a tad outdated in a world where we’re increasingly focused on SEO and remarketing campaigns, but it still has a place in your marketing tool kit. For one, it’s a small investment. And, unlike many platforms where you have no control...
Five easy ways to write better copy

Five easy ways to write better copy

Writing great copy is easy, right? Well, for some. Of course, there’s a difference between beautiful prose, and copy that achieves the required objectives. As the Director of brand communication consultancy, KIS Communications, I work with businesses both in Australia...
Seven Comms investments every business should make

Seven Comms investments every business should make

Each week we meet with companies of various sizes from a range of industries that are seeking help with their communications. There’s no way around it; creating a comprehensive communications strategy takes time and investment. I’ve worked in-house and agency-side on...