Case Study: How to Maximise Your Marketing Mix

Case Study: How to Maximise Your Marketing Mix

From store closures to companies going under, the economic outlook has felt rather pessimistic of late here in South Australia. So I wanted to share a local good news story. For the past four years I’ve been working with boutique Adelaide builder, Craig Linke Bespoke...
Four Factors to Create Powerful Print Collateral

Four Factors to Create Powerful Print Collateral

There’s something about a hard copy brochure or print publication… Everything from the stock, to the design and copy help to tell the story of your brand. While there’s so much focus on digital in 2019 – and most of my work is definitely in this...
How to Become a Better Copywriter

How to Become a Better Copywriter

My year 12 English teacher has had a lasting impression on my life. And my career. She was an exceptional teacher, but it wasn’t an easy class for me. I’d always excelled at English. That is, until she came along. She’d write ’KIS’ all over my work and hand it back...
Five easy ways to write better copy

Five easy ways to write better copy

Writing great copy is easy, right? Well, for some. Of course, there’s a difference between beautiful prose, and copy that achieves the required objectives. As the Director of brand communication consultancy, KIS Communications, I work with businesses both in Australia...
Seven Comms investments every business should make

Seven Comms investments every business should make

Each week we meet with companies of various sizes from a range of industries that are seeking help with their communications. There’s no way around it; creating a comprehensive communications strategy takes time and investment. I’ve worked in-house and agency-side on...